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by Jerold Aust
The Good News: One of the things that I noticed in your best-selling 1992 book Hollywood vs. America was your analysis of the way movie producers are out of touch with the American public's wants and needs as they relate to movies as entertainment.
Since the writing of that book was based on the prevailing data and statistics of the late '80s and '90s, would you bring us up to date as to Hollywood's ignorance-or willing ignorance-of what the public wants in its movies and television viewing?
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A graduate of Yale University, he attended Yale Law School before his interest in film led him to write several books of movie critiques. These in turn led him to jobs as CNN's first on-air movie critic and a 12-year stint as cohost of the PBS show Sneak Previews. Mr. Medved is a member of the board of contributors of USA Today and the author of eight nonfiction books, including the best-seller Hollywood vs. America. He lives in the Seattle area with his wife, clinical psychologist and author Dr. Diane Medved, and their three children. |
Michael Medved: One of the things that has happened since the book came out, and the book played a role in achieving, was the deflation and destruction of the idea that the R rating (restricted: children under 17 not admitted without a parent) was some kind of advantage in marketing a movie. In 1992 there was a great emphasis by studios in releasing as many R-rated titles as they possibly could. Largely that was a response to the kind of movies that directors and producers wanted to make, but it was also based on the idiotic idea that more people embraced R ratings more regularly and more readily than they embraced other more family-friendly ratings. In the book I spent a good deal of time and effort debunking that idea.
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